Morden, A.R <br/><br/>
Elements of marketing 
/ A.R.Morden 
 - 3rd ed. 
 - London :  DP Publication, Ltd.  c1993 
 - vii,435 p.:  ill.;  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1858500219  TZs.10000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Marketing mix<br/>Market analysis
<br/><br/><label>Dewey Class. No.: </label>658.8 MOR