Marketing theory :  a student text / 
edited by Michael J. Baker 
 - Mexico :  Thomson ,   c2000. 
 - vi , 314 p. :  ill . ;  23 cm. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781861525932  TZS 100,395.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8  MAR