TY  - BOOK
AU  - Solomon,Michael R.
AU  - Marshall,Greg W.
AU  - Stuart,Elnora W.
TI  - Marketing: real people, real choices 
SN  - 0131449680
U1  - 658.8002373 SOL 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing plan
KW  - Marketing practice
N1  - Includes bibliographical references (p. 551-562) and index
UR  - http://www.loc.gov/catdir/toc/ecip052/2004025605.html
ER  -