Solomon, Michael R. <br/><br/>
Marketing :  real people, real choices / 
Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2006. 
 - xxxii, 592 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 551-562) and index. 
<br/><br/><label>ISBN: </label>0131449680  TZS 40000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing plan<br/>Marketing practice 
<br/><br/><label>Dewey Class. No.: </label>658.8002373 SOL