TY  - BOOK
AU  - Stevens,Robert E.
AU  - Loudon,David L.
AU  - Warren,William E.
TI  - Marketing planning guide
SN  - 1560240849 (pbk. : alk. paper)
U1  - 658.802 STE 
PY  - 1991///
CY  - New York
PB  - Haworth Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -