Stevens, Robert E. <br/><br/>
Marketing planning guide / 
Robert E. Stevens, David L. Loudon and William E. Warren. 
 - New York :  Haworth Press,  c1991. 
 - xiii, 289 p. :  22 cm. 
 - Haworth marketing resources .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1560240849 (pbk. : alk. paper) 1560240830 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 STE