TY  - BOOK
AU  - Wilmshurst,John
TI  - The fundamentals and practice of marketing
SN  - 0750609974
U1  - 658.802 WIL 
PY  - 1995///
CY  - London, Boston
PB  - Butterworth-Heinmann
KW  - Marketing
N1  - "Published on behalf of the Institute of Marketing and the CAM Foundation."; Includes bibliographies and index
UR  - http://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html
ER  -