Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having, and being / 
Michael R. Solomon. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2011. 
 - xxv, 654 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780136110927  TZS 12,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342 SOL