TY  - BOOK
AU  - Jim Blythe
TI  - Essential of marketing communications
SN  - 9780273658580
U1  - 658.802 BLY 
PY  - 2003///
CY  - Harlow
PB  - FT Prentice Hall , 
KW  - Public relations
KW  - Communication in marketing
KW  - Marketing
N1  - Includes index
N2  - "This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET
ER  -