Jim Blythe <br/><br/>
Essential of marketing communications / 
Jim Blythe 
 - 2nd ed. 
 - Harlow :  FT Prentice Hall ,   c 2003. 
 - x, 267 p . :   ill . ;   25 cm. 
<br/><br/> Includes index. 
<br/><br/> "This text is ideal for those studying marketing communications for the first time. It links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in practice."--BOOK JACKET 
<br/><br/><br/>eng.  <br/> 
<br/><br/><label>ISBN: </label>9780273658580  TZS 20,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 BLY