TY  - BOOK
AU  - Keller Punam Anand 
AU  - Rook Dennis W.
ED  - Association for Consumer Research
TI  - Advances in consumer research
SN  - 0915552493
U1  - 658.834 ADV 
PY  - 2003///
CY  - Valdosta
PB  -  Association for consumer research, 
KW  - Consumer research
N1  - Includes references and index
ER  -