Advances in consumer research / edited by Punam Anand Keller, and Dennis W. Rook - Valdosta : Association for consumer research, 2003. - xli, 388 p. : ill. ; 27 cm. Includes references and index. eng. ISBN: 0915552493 TZS 65,000/= Subjects--Topical Terms: Consumer research Dewey Class. No.: 658.834 ADV