TY  - BOOK
AU  - Weiers, Ronald M.
TI  - Marketing research
SN  - 0135584795
U1  - 658.83 WEI 
PY  - 1988///
CY  - New jersey
PB  - Prentice Hall
KW  - Marketing research
KW  - market surveys
KW  - Market analysis
N1  - Includes index; Key preliminaries
Sampling and measurement
Data collection
Data analysis
Applications, presentation of findings, and research ethics
ER  -