Weiers, Ronald M. <br/><br/>
Marketing research 
/ Ronald M. Weiers 
 - 2nd.ed 
 - New jersey:  Prentice Hall,  ©1988 
 - 636 p. :  ill.;  23cm 
<br/><br/>Includes index 
<br/><br/>Key preliminaries<br/>Sampling and measurement<br/>Data collection<br/>Data analysis<br/>Applications, presentation of findings, and research ethics 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0135584795  TZs.25000/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>market surveys<br/>Market analysis
<br/><br/><label>Dewey Class. No.: </label>658.83 WEI