TY  - BOOK
AU  - Solomon, Michael R
TI  - Consumer behavior: Buying, having, and being 
SN  - 9780135153369
U1  - 658.8342 SOL 
PY  - 2009///
CY  -  Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Market surveys
KW  - Consumer behavior
N1  - Includes index
N2  - For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
ER  -