Solomon, Michael R <br/><br/>
Consumer behavior :  Buying, having, and being / 
Michael R . Solomon 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall ,  c 2009. 
 - 720 p . :   ill . ; (chiefly color) ;   28 cm. 
<br/><br/> Includes index. 
<br/><br/> For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780135153369  TZS 26,550/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 SOL