Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1991. 
 - xxvi, 756 p. :  ill. ;  28 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Understanding marketing management<br/>Analyzing marketing opportunities<br/>Researching and selecting target markets<br/>Designing marketing strategies<br/>Planning marketing programs<br/>Organizing, implementing, and controlling marketing effort 
<br/><br/> Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780135524800  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT