Moeller, Leslie H. <br/><br/>
The four pillars of profit-driven marketing :  how to maximize creativity, accountability, and ROI / 
Leslie H. Moeller, Edward C. Landry and Theodore Kinni. 
 - New York :  McGraw-Hill,  c2009. 
 - vii, 232 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references (p. 214-219) and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780071615068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication in marketing<br/>Rate of return<br/>Profit
<br/><br/><label>Dewey Class. No.: </label>658.8 MOE