TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 0131728598 U1 - 658.834 SCH PY - 1991/// CY - Englewood Cliffs, NJ PB - Prentice Hall KW - Consumer behavior KW - Motivation research (Marketing) N1 - Includes bibliographical references and indexes ER -