Perceived quality : how consumers view stores and merchandise / edited by Jacob Jacoby and Jerry C. Olson. - Lexington, Mass. : LexingtonBooks, c1985. - xiv, 311 p. : ill. ; 24 cm. - The Advances in retailing series .

Includes bibliographies and index.


eng.

0669082724 (alk. paper) NA


Consumers' preferences.
Quality of products.
Selectivity (Psychology)

658.8343 PER