Perceived quality : how consumers view stores and merchandise /
edited by Jacob Jacoby and Jerry C. Olson.
- Lexington, Mass. : LexingtonBooks, c1985.
- xiv, 311 p. : ill. ; 24 cm.
- The Advances in retailing series .
Includes bibliographies and index.
eng.
0669082724 (alk. paper) NA
Consumers' preferences. Quality of products. Selectivity (Psychology)