Maximising marketing effectiveness / 
by Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton. 
 - 9th revision. 
 - [Bradford, England] :  MCB University Press,  c1989. 
 - 185 p. :  ill. ;  30 cm. 
 - Management decision,  v. 28, no. 2 .
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0861764366  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 WIL