TY  - BOOK
AU  - Cohen,William A.
TI  - The marketing plan
SN  - 0471580716 (pbk.)
U1  - 658.802 COH 
PY  - 1995///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Developing marketing tactics
KW  - Marketing plan mystique
N1  - Includes index
ER  -