Cohen, William A., <br/><br/>
The marketing plan / 
William A. Cohen. 
 - New York :  Wiley,  c1995. 
 - xii, 318 p. :  ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471580716 (pbk.)  TZs.9040/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Developing marketing tactics<br/>Marketing plan mystique
<br/><br/><label>Dewey Class. No.: </label>658.802 COH