TY  - BOOK
AU  - Singh, Yogendra
AU  - Pandey, Mamta
TI  - International business and marketing management 
SN  - 8174732454
U1  - 658.8 SIN 
PY  - 2004///
CY  - New Delhi
PB  - A. I. T. B. S. Publishers and Distributors
KW  - Marketing environment
KW  - Marketing research
KW  - Marketing strategies
N1  - Includes index
ER  -