Singh, Yogendra <br/><br/>
International business and marketing management  
 (A book for MBA, MCA & BBA courses of various Universities) 
/ Yogendra Singh and Mamta Pandey 
 - New Delhi:  A. I. T. B. S. Publishers and Distributors,  2004. 
 - ix, 345p. :  ill. ;  24 cm 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>8174732454  TZS 13696/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing environment<br/>Marketing research<br/>Marketing strategies 
<br/><br/><label>Dewey Class. No.: </label>658.8 SIN