TY  - BOOK
AU  - Winer,Russell S.
TI  - Marketing management
SN  - 9780321014214
U1  - 658.8 WIN 
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -