Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - xxiv, 551 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780321014214  TZS 40,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8 WIN