TY  - BOOK
AU  - West, Douglas 
AU  - Ford  John 
AU  -  Ibrahim Essam
TI  - Strategic marketing: Creating competitive advantage 
SN  - 9780195691689
U1  - 658.8 WES 
PY  - 2006///
CY  - Delhi
PB  - Oxford
KW  - Marketing
KW  - Customer equity
N1  - Includes index
ER  -