TY  - BOOK
AU  - Tinniswood Peter 
TI  - Marketing and production decisions
SN  - 9780582067721
U1  - 658.8 TIN 
PY  - 1991///
CY  - Harlow
PB  - Longman, 
KW  - Business Marketing
KW  - Business education
N1  - Includes index; Introduction to marketing and production; the marketing model; the demand for goods and services; marketing information; product policy and sales promotion; distribution; advertising; sales policy and planning; pricing; production; work study and quality control; control and review
N2  - Part of a series on the world of business decision-making, covering the requirements of the Cambridge and AEB A-level syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. This volume focuses on marketing and production
ER  -