Tinniswood Peter  <br/><br/>
Marketing and production decisions 
/ Peter Tinniswood 
 - Harlow :  Longman,   1991. 
 - xiv, 258 p. :  ill. ;  23 cm. 
 - Understanding business .
<br/><br/>Includes index. 
<br/><br/>Introduction to marketing and production; the marketing model; the demand for goods and services; marketing information; product policy and sales promotion; distribution; advertising; sales policy and planning; pricing; production; work study and quality control; control and review. 
<br/><br/> Part of a series on the world of business decision-making, covering the requirements of the Cambridge and AEB A-level syllabuses. The core subjects are contained in five books and there is an answer guide for the case studies book. This volume focuses on marketing and production. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780582067721  NA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Marketing<br/>Business education
<br/><br/><label>Dewey Class. No.: </label>658.8 TIN