TY  - BOOK
AU  - Taylor,Jack L.
AU  - Robb,James F., (editor)
TI  - Fundamentals of marketing, additional dimensions: selections from the literature 
SN  - 0070631166
U1  - 658.8008 TAY 
PY  - 1975///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references
ER  -