Pride, William M <br/><br/>
Marketing foundations 
/ William M. Pride and O. C. Ferrell 
 - 3rd.ed. 
 - Ohio :  South-Western,  ©2009 
 - 521 p.:  ill.(some col.)  27cm 
<br/><br/>Includes index 
<br/><br/>PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT.4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing.PART 3. TARGET MARKET SELECTION AND RESEARCH.6. Marketing Research and Information Systems.7. Target Markets: Segmentation and Evaluation.PART 4. CUSTOMER BEHAVIOR.8. Consumer Buying Behavior.9. Business Markets and Buying Behavior.PART 5. PRODUCT DECISIONS.10. Product, Branding, and Packaging Concepts.11. Developing and Managing Goods and Services.PART 6. PRICING DECISIONS.12. Pricing Fundamentals.13. Pricing Management.PART 7. DISTRIBUTION DECISIONS.14. Marketing Channels and Supply Chain Management.15. Retailing, Direct Marketing and Wholesaling.PART 8. PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9781439080474  TZs.74437.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research<br/>Marketing--Management<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI