TY  - BOOK
AU  - Mencher, Nick 
AU  - Bruce, Brian R
TI  - Marketing investment management services: innovative strategies for capturing and keeping key institutional accounts
SN  - 0859417948
U1  - 658.81 MAR 
PY  - 1992///
CY  - New York
PB  - Woodhead-Faulkner
KW  - Marketing
KW  - Investments services
N1  - Includes index
ER  -