Marketing investment management services : innovative strategies for capturing and keeping key institutional accounts/ Nick Mencher, Brian R. Bruce (editors) - New York : Woodhead-Faulkner c1992 - xv,249 p. : i8ll.; 22 cm Includes index ISBN: 0859417948 TZS 4995 Subjects--Topical Terms: MarketingInvestments services Dewey Class. No.: 658.81 MAR