TY  - BOOK
AU  - Moutinho,Luiz
AU  - Davies,Fiona
AU  - Goode,Mark
TI  - Quantitative analysis in marketing management
SN  - 0471963399 (cloth : alk. paper)
U1  - 658.800251 MOU 
PY  - 1998///
CY  - Chichester, New York
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley036/97049694.html
UR  - http://www.loc.gov/catdir/toc/onix07/97049694.html
ER  -