TY  - BOOK
AU  - Hartley, Robert F.
TI  - Marketing mistakes
SN  - 0471000884
U1  - 658.800973 HAR 
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
N2  - Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses
ER  -