Hartley, Robert F. <br/><br/>
Marketing mistakes 
/ Robert F. Hartley 
 - 6th ed. 
 - New York :  John Wiley & Sons,  c1995 
 - ix, 366 p. ;  ill. ;  25 cm 
<br/><br/> Using company case files, this text helps students to gain decision-making skills and insights into the real world of marketing. The text transforms notable marketing mistakes and successes into a learning environment. A new section of this edition highlights the experiences of small businesses 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0471000884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800973 HAR