Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker,  V. Kumar,  and  George S. Day. 
 - 5th ed. 
 - New York :  Wiley,  c1995. 
 - xvi, 783 p.:  ill.;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471552542  TZS 26550/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK