Marketing research : a practical approach for the new Millennium /
Joseph F. Hair, Robert P. Bush and David J. Ortinau.
- Boston : Irwin/McGraw-Hill, c2000.
- xxii, 682 p. : col. ill. ; 26 cm.
- Irwin/McGraw-Hill series in marketing .
Includes index.
0256195552 TZS 40,000/=
Marketing research. Data collecting Data presentation