Hair, Joseph F.

Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .

Includes index.

0256195552 TZS 40,000/=


Marketing research.
Data collecting
Data presentation

658.83 HAI