Talarzyk W. Wayne. Cases for analysis in marketing / W. Wayne Talarzyk. - 3rd ed. - Chicago, Il. : Dryden Press, c1985. - ix, 397 p. : ill. ; 24 cm. eng. ISBN: 0030707676 (pbk.) NA Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 TAL