TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills : text, analysis, cases, plans 
SN  - 0256092257
U1  - 658.8 
PY  - 1992///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. 922-932) and indexes
ER  -