Burnett, John J. Promotion management / John J. Burnett. - Boston : Houghton Mifflin, c1993. - xix, 743 p. : ill. (some col.) ; 24 cm. Includes bibliographical references and indexes. ISBN: 0395565537 TZS50,000 Subjects--Topical Terms: Sales promotion. Dewey Class. No.: 658.82 BUR