TY  - BOOK
AU  - Kinnear Thomas C.
AU  - Taylor,James R.
TI  - Marketing research: an applied approach 
SN  - 9780079122520
U1  - 658.83 KIN 
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/mh022/95022571.html
ER  -