Kinnear Thomas C., <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear and  James R. Taylor. 
 - 5th ed. 
 - New York :  McGraw-Hill,  c1996. 
 - xxii, 888 p. :  ill. (some col.), maps ;  24 cm. + 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>eng,. 
<br/><br/><label>ISBN: </label>9780079122520  TZS 25,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 KIN