Chisnall, Peter M. <br/><br/>
Marketing research :  analysis and measurement / 
Peter M. Chisnall 
 - 2nd ed. 
 - London ;  New York :  McGraw-Hill,  c1981. 
 - xi, 391 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007084559X  TZS 781/= 0070841241 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 CHI