TY  - BOOK
AU  - Mercer, Alan
AU  - Tomlinson, Rolfe 
TI  - Implementable marketing research
SN  - 0134575326
U1  - 658.83 MER 
PY  - 1991///
CY  - New York
PB  - Prentice Hall, 
KW  - Marketing research
N1  - Includes bibliography and index
ER  -