Mercer, Alan <br/><br/>
Implementable marketing research 
/ Alan Mercer and series edited by Rolfe Tomlinson 
 - New York :  Prentice Hall,   1991 
 - xiv, 165 p. :   ill. ;   23 cm 
 - Systems Science & Management .
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0134575326  TZS 22,740/= 9780134575322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 MER