TY  - BOOK
AU  - Peter,Paul J.
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0256027129 (pbk.)
U1  - 658.8 PET 
PY  - 1982///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Marketing mix
KW  - Marketing--Management
N1  - Includes bibliographies and indexes
ER  -