Peter, Paul J. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 
 - Rev. ed. 
 - Plano, Tex. :  Business Publications,  c1982. 
 - xii, 275 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256027129 (pbk.)  TZs.587/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing mix<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PET