TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Pride-Ferrell foundations of marketing
SN  - 0618251510 (student ed.)
U1  - 658.822 PRI 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -